How many times have you been in a meeting and you have heard "let’s make a viral video"? You know what happens next — a bunch of half-conceived ideas are thrown onto the table and a hasty decision is made in an effort to "get something out there".
But what happens of some real planning happens with a "viral video"? What happens if the corporate marketing machine gets behind an idea and puts some effort into it? What happens when we take the "social" part of "social media" just a little too far? Watch this … do you think it could happen?
Via Emily Wearmouth