Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation through email, B2B, search and social media to data and analytics – and everything else between.
Having been a participant for the last two years, it can be a fascinating process to go through. It’s a chance to share your own business and marketing challenges and to learn from others.
Earlier this year, each member of every group was asked to put together a brief prediction for 2014. All of these have now been collated and published. And you can download the report for free. The report outlines 56 trends from data and privacy to wearable tech. It may be the most useful 22 page report you’ll read this year. It will, at the very least, challenge your plans and strategies for the months ahead – and hopefully validate your own work. Download it free here.
Pew Research is the US-based, non-partisan “fact tank that informs the public about the issues, attitudes and trends shaping America and the world”. It regularly makes a splash in social media by the regular release of research data on a wide variety of topics.
And as the Edelman Trust Barometer suggests, in a world saturated with information, we turn to brands like Pew that carry a sense of reputation and authority in order to make sense of the world. After all, it’s not more facts we need. It is insight. Analysis. Recommendation.
But how do we make sense of it all?
For those of us who look to research to help us make decisions, plan our strategies and execute our visions, Twitter has become an invaluable tool. If we organise our Twitter tools well – like TweetDeck or Hootsuite – we can curate a single, unique portal that delivers much of what we need – the content, context, filters and network for sharing. But you will also notice, as you scan the Tweetstreams, news feeds, hashtag chats and so on, they are very text heavy. My own included. But when you visit Pew demographer, Conrad Hackett’s stream, you are greeted by something altogether different. Dare I say, beautiful?
Brains and beauty are always a winning combination. Check it out.
Reform to Australia’s Privacy legislation began in 2004 – and as of tomorrow, 12 March 2014, there will be a raft of changes to the way in which our privacy is regulated. The Australian Privacy Commissioner, Timothy Pilgrim, provides a high level of overview of the changes in this video.
Australian Privacy Principles
The changes that come into effect tomorrow, include a set of 13 new harmonised privacy principles that regulate the handling of personal information by Australian and Norfolk Island Government agencies and some private sector organisations. These replace the national privacy principles and the information privacy principles that were previously in place. In particular, the following principles apply to marketers:
Direct marketing: Australian Privacy Principle 7 (APP7) relates to direct marketing. Where you hold personal information about an individual, this principle covers the manner in which that information can be used (or not) for direct marketing purposes
Cross-border disclosure of personal information: Australian Privacy Principle 8 (APP8) covers the sharing of personal information with an overseas entity. This will apply where you are capturing or sharing information with overseas providers.
Who do the APP apply to?
The short answer is government agencies and organisations with over $3 million in annual turnover – but be sure and check the details:
The APPs cover the collection, use, disclosure and storage of personal information. They allow individuals to access their personal information and have it corrected if it is incorrect. There are also separate APPs that deal with the use and disclosure of personal information for the purpose of direct marketing (APP 7), cross-border disclosure of personal information (APP 8) and the adoption, use and disclosure of government related identifiers (APP 9).
The APPs generally apply to Australian and Norfolk Island government agencies and also to private sector organisations with an annual turnover of $3 million or more. These entities are known as ‘APP entities’. In addition, the APPs will apply to some private sector organisations with an annual turnover of less than $3 million, such as health service providers. More information is available on the Who is covered by privacy and the Privacy Topics — Business pages.
Storytelling is hard work. It’s intricate, nuanced and can be expensive. But we crave it, know it and hold good storytelling and storytellers close to our hearts. After all, we all have books that we’d fight for.
But in this world of digital media, simple tools for content creation, video production, worldwide publishing and distribution, we are confronted by so much fog. Static. Unimaginative or unengaging material. There are words but fewer stories that we can get our teeth into.
When I was a child, I would voraciously read short history project books. They were text books for children much older than I, but they set out a world that was familiar but strangely different. I read about Blaxland, Lawson and Wentworth as they explored the Blue Mountains outside of Sydney. I read about Leichhardt and the heartbreak of Bourke and Wills. I read about bushrangers and the fear they spread through the isolated parts of New South Wales and Victoria. And on long car trips, I would look out the very same landscape that these people lived in. We would visit the towns that they passed through, and stood in the places that they too, had stood.
Australian history is, after all, a shallow pool. And there are echoes at every turn.
The amazing thing about these stories, is that they have stayed with me always. They resonated deep inside me. And these days, with all the static filling our digital communications, we need to remember and re-craft the type of story that goes deeper. For ourselves and for our audiences. And this great collection of insight from Adam Westbrookwas collected by Martin Couzins – and may just provide us all with a direction worth following.