Video – testimonials on steroids

We all know that testimonials and case studies can have a powerful impact on your brand’s products, sales cycles and reputation. But just as video has transformed a whole range of customer touchpoints, from advertising to onboarding and education – we are now seeing a greater use of video in the development and distribution of testimonials.

Usually such testimonials would be developed by the brand – but in this role reversal, the testimonial has been produced by a customer. I guess it helps that the customer in this case is well-known for creating explainer videos and TVCs, but this video for Slack by Sandwich sets a new standard.