Month: May 2023

Don’t Feed the Trolls – How to Respond on Social Media and Keep Your Cool

Social Judgement, Social Media

Some years ago, the US Airforce Public Affairs Agency released a handy process that could be followed when responding to social media responses. It’s still a great tool to guide social media, communications managers and business owners. But more importantly, it’s a tool that we can use as individuals.

There is one tried and tested rules – simply don’t feed the trolls.  But if you find yourself being triggered by a comment:

  1. Don’t engage: Trolls want attention, so the best way to deal with them is to ignore them. Don’t respond to their comments or messages and don’t give them the satisfaction of knowing they’ve gotten to you.
  2. Report them: If the troll’s behaviour is abusive, threatening or violates the social media platform’s community guidelines, it’s important to report their account. This can help prevent them from harassing others in the future. Of course, platforms are uneven in their responsiveness.
  3. Stay calm and composed: Trolls thrive on conflict and drama. Don’t get into heated arguments and try to remain calm and composed. Responding with kindness and empathy can also help defuse the situation.
  4. Use humour: Sometimes, responding to a troll with humour can be an effective way to shut them down. It can also help lighten the mood and prevent the situation from escalating.
  5. Block or mute them: If the troll continues to harass you despite your efforts to ignore them, block or mute their account. This will prevent them from being able to contact you or see your posts.

Can ChatGPT Boost Your Marketing? It Depends What You Mean by “Marketing”

ChatGPT, Marketing, MarketingTech

Last week, I used ChatGPT to interrogate whether it could be used to help your marketing efforts. Of course, this was slightly disingenuous, but I was interested to see what it might suggest.

For small and medium sized business owners, content marketing has been a revolution. It has provided a strategic and tactical opportunity to build brands, generate leads and provide options for growth. But content marketing requires content – and a not insignificant amount of it.

As you will see from the article generated, there was precious little in terms of insight or direction offered. The article felt like a report on the topic of marketing rather than an investigation of marketing and its potential for business. The article also focused more on the customer support side of marketing rather than brand or demand generation side.

There are ways to address these – including developing more precise prompts or iterating and refining the generated content by responding to content.

But what is clear is that ChatGPT’s understanding of “marketing” as a discipline or profession is limited. This means that to get value out of ChatGPT, we need to be not only more specific, we need to create context for the ChatGPT engine to respond to. And this already starts to feel like something akin to work. 

What we have at the tips of our fingers is a new tool that can help us get our work done. But at this stage it is far from a silver bullet. We’ve got work to do to understand where and how ChatGPT and other AI tools fit within our martech stack.

Unconvinced: Can ChatGPT Really Boost Your Marketing Efforts?

ChatGPT

As a business owner, you are always looking for new marketing strategies to gain more clients and increase your revenue. ChatGPT is a relatively new chatbot technology that claims to help businesses with their marketing efforts. However, you may be unconvinced whether ChatGPT is worth the investment. In this article, we will examine ChatGPT’s marketing claims and discuss whether it is worth the hype for your business.

Examining ChatGPT’s Marketing Claims

ChatGPT claims to offer businesses a cost-effective and efficient way to handle customer queries and improve customer engagement. With the ability to interact with customers 24/7, ChatGPT can help businesses save time and reduce the need for human customer support. Additionally, ChatGPT boasts of its personalized approach, being able to tailor conversations to each customer’s unique needs.

While ChatGPT’s marketing claims may sound promising, it is important to consider whether it is suitable for your business. ChatGPT’s personalized approach may not be effective for all businesses, and some companies may require a more human touch to their customer support. Additionally, while it may be cost-effective in the long run, implementing ChatGPT may require a significant investment in the short term.

Is ChatGPT Worth the Hype for Your Business?

Ultimately, whether ChatGPT is worth the hype for your business depends on your specific needs and goals. If you have a high volume of customer queries and need to reduce the workload on your customer support team, ChatGPT may be a good option for you. However, smaller businesses with lower query volumes may not benefit as much from implementing ChatGPT.

Furthermore, it is important to consider the potential drawbacks of implementing ChatGPT. While it may save time, it may not provide the same level of support as a human representative can. Customers may also feel frustrated if they are unable to have their queries answered in the way they prefer.

In conclusion, while ChatGPT may have its benefits, it is important to carefully consider whether it is worth the investment for your business. By examining ChatGPT’s marketing claims and weighing its potential drawbacks, you can make an informed decision on whether to implement it as part of your marketing strategy.