If you are like me, you will go through times of rapid and deep attachment to social media … and then, through burn out, work or life changes or a million smaller interruptions, you drop out, switch off and unplug. Sometimes it takes an intervention … and if you know someone who tweets too much, blogs too often or spends way too much time with MyFace … then perhaps you should use this site to remind your friend to switch off the machine and reconnect face-to-face.
In fact, this campaign from the meetup folks hits a sweetspot for me. Great story, excellent use of the P-L-A-Y framework, and it is synchronous with the brand and what it actually delivers for its users.
Oh, and it reminds me … I will be at WebJam this Thursday. Let me know if you will be there — it will be great to meet and chat.
Via Paul Isakson (I guess you can’t make Thursday?).
3 thoughts on “Unplug Your Friends”
That’s very sweet. Lovely insight and terrific execution.
Thanks for the comment Gavin, I really enjoy reading your blog, definitely breaks up the working day. I was chatting with Julian Cole today, next time I’m in Sydney, I’d love to meet up with you guys at your breakfast. IT would be a great chance to gain further insight into the direction of social media marketing in Australia.
I was feeling a little guilty because I hadn’t blogged for over a month. As I just finished posting my first post since who knows when, I came across your post.
Nice video, great message, thanks!
Comments are closed.