For those of you who have not heard, the MarketingProfs Book Club main event features Al and Laura Ries’ The Origin of Brands. The main topic of discussion, however, is convergence vs divergence.
CK has done a great job of seeding the discussion along with Mack Collier, so make sure you head on over for some serious discussion.
Enjoy!
Thanks Gav ;-). I’m diggin’ the Darwin book…is that yours? Lookin’ forward to wonking out with you over there…but you need to come back here (NYC) and we can have Book Review in person–I’ll bring the martinis.
Darwin is one cool dude, he wrote perhaps the most influential book ever. The ideas are even relevant for marketers. Find out how and join the discussion going on over at the book club. Al and I are so happy to have had our book selected.
Thanks!
– Laura Ries