MarketingProfs Book Club — In the Ring for Round 2

The Origin of Species #1
Originally uploaded by gds.

For those of you who have not heard, the MarketingProfs Book Club main event features Al and Laura Ries’ The Origin of Brands. The main topic of discussion, however, is convergence vs divergence.

CK has done a great job of seeding the discussion along with Mack Collier, so make sure you head on over for some serious discussion.