“
If someone tells you they are a social media expert, run” — Connie Reece
In this great podcast, the Podcast Sisters (aka Heather Gorringe and Anna Farmery) interview the effervescent Connie Reece about social media and where and how it fits within an overall marketing strategy.
There is an excellent discussion (at 6:30) about the emerging interest of corporations in social media — with Anna asking whether small businesses should step back and leave social media to the corporations. And as Heather points out, there are more than 109 million blogs now online (Heather quotes precise figures — 😉 ), Connie rightly points out that the aim of your marketing (or social media) strategy is not necessarily to be the number one brand worldwide, but to be the number one brand/business in your category in your locale.
Plenty of good insight delivered in the way that only Anna and Heather can. Remember, you can subscribe via iTunes here.