Miss Piggy: Fox News Ain’t News

Last week, two icons from my childhood – Kermit and Miss Piggy – were in the UK promoting the new Muppets movie. And they are in a press conference – with desk, microphones – all the trappings of a traditional press conference (which I love), when they are quizzed about commentary coming from some of the Fox News journalists.

Without missing a beat, Kermit turns the question around, brings it back to the main topic – the movie (with humour), and Miss Piggy steps in with a power slam answer (heeey-yah). Of course, you can also follow the resulting Twitter stream (#GOPMuppetHearings).

You’ve got to hand it to the team behind The Muppets. They are consistently on message, focus on delivering the Muppet Brand Experience (MBE) – to all audiences, not just kids, and can get the audience on their side even under direct questioning. There’s plenty we could all learn here – maybe we need more MBEs and fewer MBAs?

How and Why to Give an Ignite Talk

Each year the ignite conference runs events around the world. These short form conferences allow speakers 5 minutes and 20 slides to tell their story. It’s a challenging and dynamic format – the slides auto-progress each 15 seconds – so it keeps the speakers and the audience on their toes.

But many of us find the idea of public speaking confronting. What would we speak about? And then there is the time – five minutes is such a short period of time, right? In this 5 minute Ignite talk, Scott Berkun reminds us that the Gettysburg Address – Abraham Lincoln’s famous speech (“four score and seven years ago …”) – takes only two minutes to deliver. He also explains where you can find your story (hint: you already know it), how and why you should share it, and why you’ll be good at it.

Check out the video, then look for the next Ignite in a city near you.

The Life and Death of Innovation Communities

Innovation has been a business buzzword for decades. Yet despite this, we continue to seek out innovation where every it may hide within our organisations.

Over recent years, with the rise of social networks, some of this “beyond the firewall” thinking has crept into the enterprise. The concept that good ideas, practices and even innovation can be sourced or nurtured by a community has been trialled by Dell and by Starbucks on fairly large scales – but how does that apply in a B2B framework? What does it mean for a business ecosystem, and what gives (and takes) life away from these communities of innovation?

Marilyn Pratt and Anne Hardy have had some considerable experience in this field, playing important roles in the 2.5 million member strong SAP Community Network. They are also heavily involved in driving the practice of inclusiveness and design thinking across developer business communities – leading workshops on this subject in the US, Europe and Asia throughout 2011. In this video, Marilyn and Anne share some of their knowledge – and tips for things you can apply in your own search for innovation.

Gruen Planet Gives Gambling a Slap

Each week, the Gruen Planet poses a creative challenge to two advertising agencies. The resulting TV ad is then judged by the panel.

This week, the challenge was to rebrand Australia’s greatest horse race – the Melbourne Cup. Is it possible to turn Australians against the event “that stops a nation”?

The winning clip from Sense was devastating. Take a look. If I was Andrew Wilkie, I’d be talking to Sense and asking to run this ad.

Who Makes Snow?

Good copywriting is hard work – and hard to come by.

But this ad from National Australia Bank is a winner in my book. Some great visual storytelling – often in juxtaposition to the narrative – combined with sharp editing and a nice balance between landscape, industry and faces bring a warmth to the often bland branding associated with financial services.

What do you think? Thumbs up? Thumbs down? Meh?

Via @acatinatree

A Cup of Chaos #71: Don’t Risk Coal Seam Gas

Having watched Gasland the movie late last year I was astounded to learn that coal seam gas mining was planned in Australia. Surely, I thought, we’d learn from the tragic lessons of others. Imagine my surprise then to learn that not only was CSG mining already taking place on a large scale – but that mining exploration rights were being granted in rich and fertile farm lands (you know the ones that feed Australia’s growing population) – as well as under the homes of Sydney siders.

In an attempt to provide an alternative view of the personal impact of CSG mining (the impact on families and on farmers – and even farming families), GetUp! have created this video. They are aiming to raise funds to have this appear on TV across the country – in part to combat the mining industry’s advertising blitz.

Using Fascination to Trigger Behaviours

Let me tell you a secret.

It’s just for you.

Today.

I think you’re really going to like it.

This idea.

Concept.

Innovation in marketing practice.

In fact, better yet, read on. Read this. Buy it .

*****

Did you see what I did there?

Sally Hogshead, author of Fascinate, describes seven triggers that we can (and should) tap into to help us tell stories and engage our audiences. They allow us to go beyond the simple concept of “personal branding” – to a deeper, more authentic place.

The seven triggers can be woven into our stories and drive a response from our audiences.

  1. Power – Take command
  2. Passion – Attract with emotion
  3. Mystique – arouse curiosity
  4. Prestige – increase respect
  5. Alarm – create urgency
  6. Rebellion – change the game
  7. Trust – Build loyalty

Sally is presenting at the Content Marketing World conference, and thanks to Nate Riggs, we can see and hear a little of what she has to say. But don’t just watch this – think about what you can do today to impact your work. How can you put the power of storytelling to work? Which triggers can and will you use (and why).

I like this better than my own P-L-A-Y framework – or perhaps, in practice, I can see ways of extending that framework in new ways. I’ll let you know what I find out after a few experiments. But in the meantime, let me know how this works for you. Does it fascinate you and your team? What about your clients or customers? For it seems that telling the story of telling the story is, itself, one of the many ways to fascinate. Get to it!

Sally Hogshead Live at Content Marketing World from Nate Riggs on Vimeo.

The YouTube Creator Playbook is Your New Best Friend

If you are like me, you will have done some experimentation with YouTube. Sometimes it works – and sometimes you have to delete your video before the world catches it and you become an unintentional (or unwitting) viral star!

But while there is no doubt that YouTube is an important part of your marketing mix – the question remains – how do you maximise the benefits and value of YouTube within your marketing framework? And how do you do so with limited (or no) experience in the production of video? Finally – what are the best practices that you can follow in order to not present yourself in a way that is a detriment to your brand?

If this sounds like you, then the YouTube Creator Playbook may well become your best friend. Check it out – and then send me a link to your most embarrassing video! (Oh and you may need to click the button to open the playbook in a new window – the resizing is not kind)

The Surprising Truth About What Motivates Us

matt-tulk-tweet Some time ago I wrote about Dan Pink’s great TEDtalk on motivation. It is brilliant and well worth the small investment of time.

But this morning I delivered a keynote address at the Australasian Sourcing Summit in Sydney (check out the live blog). It’s a fascinating, emerging profession – and the presentations across the morning showed the depth of knowledge and experimentation that is being carried out in business large and small.

But one tweet reminded me that when we take money off the table, there are other things that really drive our motivation. And this video animation of Dan’s speech – courtesy of Katie Chatfield – explains what that is.