A Cup of Chaos #79: Eagle Snatches Kid

Imagine … you’re just out at the local park doing some bird watching. It’s cold but the kids are still out playing and enjoying themselves. In the sky you see a great eagle and you marvel at its majesty. You track it as it banks on the air currents and then watch in horror as it swoops down on an unsuspecting toddler.

And now, imagine that you study film production and CGI at university and you want to get 100% for your film project. Maybe, just maybe, you’d produce something like this.

A Cup of Chaos #76: Philips Male Grooming

Ever wondered what happens when your strategy is “digital first”? It’s pretty simple – you don’t even contemplate good ideas that tell the story of your customers’ participation in your brand story. Check out this video to see what happens when your strategy starts with understanding your customers’ behaviours.

A Cup of Chaos #73: Tara Hunt’s 10 Things I’ve Done Wrong

We often think that we have to live through a lesson to learn from it. But the smart ones. The cleverest ones. Those most wanting to survive and thrive, learn from the lessons of others.

So if you are the sort of person who ever wanted change the world in which you live – and live to tell the tale as well, spend some time leafing through Tara Hunt’s great presentation.

A Cup of Chaos #72: Fake Steve Jobs Signs Off

The news of the death of Steve Jobs has dominated the web for the last day.

There have been tributes, obituaries, montages and so on – but this is my favourite – a farewell from Fake Steve Jobs.

It is long, but well worth a couple of minutes of your time.


Your name, old friend, is the definition of hope.

Not literally, I mean, not if you

look up “hope” in the dictionary,

but you know what I’m trying to say.

And now, with you gone,

what happens to us?

Have we reached our peak?

Our zenith? Our apogee?

Or some other word that means the highest point

you can reach?

I think maybe we have.

Because here’s what I see.

I see

America in decline:

a civilization unsure of itself,

adrift, confused, puffed up

with phony patriotism,

an empire run by number crunchers,

by MBAs & investment bankers

by quick-flippers & angel investors

who make nothing

who build nothing.

But you, Steve–

you flew in the face of that.

You were the one who invented,

who created,

who said no,

that’s not good enough,

go do it again.

Go make it amazing




A Cup of Chaos #71: Don’t Risk Coal Seam Gas

Having watched Gasland the movie late last year I was astounded to learn that coal seam gas mining was planned in Australia. Surely, I thought, we’d learn from the tragic lessons of others. Imagine my surprise then to learn that not only was CSG mining already taking place on a large scale – but that mining exploration rights were being granted in rich and fertile farm lands (you know the ones that feed Australia’s growing population) – as well as under the homes of Sydney siders.

In an attempt to provide an alternative view of the personal impact of CSG mining (the impact on families and on farmers – and even farming families), GetUp! have created this video. They are aiming to raise funds to have this appear on TV across the country – in part to combat the mining industry’s advertising blitz.