A Cup of Chaos #49: The Single Origin Experience

Regular readers will know that I love coffee. And that my favourite cafe is Single Origin in Sydney’s Surry Hills. Well, after talking about blogs and blogging during Coffee Mornings for the last four or so years, the good ship Single Origin are on-board with social media and doing a great job of it!

You can check out their What’s in the Hopper blog here or subscribe through an RSS reader here.

And to give you a taste of what they are serving up, check out this hilarious video review of Canned Coffees from the land of the rising sun. Awesome voice over, camera work and interpretation from Jimmy.

When We Say Conversation, We Mean Content

Those of us working in marketing have been inundated on the topic of “conversation”. Joe Jaffe asked us to “Join the Conversation”, told we’re living in the Age of Conversation and so on. But what does this mean in practical terms? What do we mean by “conversation” and how do we apply that to our brands and businesses?

Valeria Maltoni – the “Conversation Agent” – has a great presentation on this very topic. As Valeria points out, “Human involvement is what gives brands the strongest competitive differentiation today”. This means, basically, that engagement is driven by a connection between individuals – from someone who works in your business to someone who does not. It’s personalised, mass communication – not a faceless “message”.

One way of making this happen is to follow the SMILE approach:

  • Small – make sure your content is small and easily digestible. Don’t write 1000 words when 140 characters will do
  • Meaningful – ensure that your content means something to your audience. It’s one thing to push your content out, but you do want people to read it too!
  • Intent – make your intent with the content transparent. Don’t say one thing and do another
  • Laugh out loud – the three word acronym LOL means “laugh out loud”. Don’t forget that much of our inter-personal communication is based on sharing and humour. Share that aspect of your personality in your content
  • Engage – make sure to follow-up with conversations/comments as they occur. Don’t let the conversation start and end abruptly.

For brands this means creating content that starts, prompts, continues or even closes down conversations that are taking place online. But as you can see, the basis of this engagement is personal.

Would You Dare to Work Here?

I can’t begin to tell you how much I love this video from Dare Digital in London. I love the way the story is told – the facts, the quirks, the humour. I love the self-deprecating style and the understated narrator. And I love the way that it draws us in and then gives us a call to action – and works across platforms (in this case from YouTube to Facebook).

Perhaps, most importantly, for a business attempting to attract young creatives (but the same applies to anyone), it does so in a way that demonstrates the company’s culture while remaining on message (you see, it can be done).

Would you want to work for a company that sells itself like this? Do you feel you get enough of a sense of the business culture to fit right into the business? Or equally, does it appear that you would not fit (perhaps you don’t own a checkered shirt).

The Conversation Prism 3.0

The social web is a rapidly changing and evolving space. Every week that passes brings a new player – a new feature or function – and sometimes, a completely new way of conceptualising the web.

To get a sense of how much things have changed over the last couple of years, take a look at JESS3 and Brian Solis’ Conversation Prism from 2008. Fast forward to today and the Conversation Prism circa 2010 is more complicated. Not only does it include the middle section on user behaviour (part of v 2.0), but it includes new groupings of social technologies that encompass social curation, social commerce and “nicheworking”.

So when someone asks you about a strategy that will help their business engage with conversation on the web, show them a copy of this chart. Show them where the points of interaction could potentially occur and then ask them what type of consumer behaviour they are wanting to impact.

Who said social media is simple? Oops, that would be me.

The 10 Most Popular Topics on the Web

The web has been a geek paradise for decades. There are massive sites focusing on technology and gadgets, places you can buy everything from desktop computers through to TVs and blogs/platforms dedicated to “tech stuff” in all its forms. So you’d think that technology would be the most popular topic on the web, right? Interestingly, in this episode of MonitorChat.TV, the first tech topic represented in the list comes in at #2 – gaming. But, by a significant margin, the most popular topic on the web is … health. And it seems this is universal.

Health remains the #1 topic in all of the surveyed countries. And – importantly – it’s not just “information” that we are seeking. We seek the input of others – of those in our social networks. So if you are in the business of health and you are not yet considering the social dimension of your patient, supplier, partner and practitioner base, then you may find your competitors leaving you behind. Interesting times indeed!

Oh and if you want to see the other eight topics, check out the video.

Top 50 of the Top 150 Social Media Marketing Blogs

I was off exploring regional NSW when then list was published, but if you are looking for a good, solid understanding of social media and digital marketing, then ecairn’s list of the Top 150 Social Media Marketing Blogs will keep you entertained for months! Any one of these blogs will provide you with a wealth of knowledge and practical advice.

I am a particular fan of the metrics that ecairn use to determine rankings (not least because I fare so well), but because my own interests are also served by those that are ranked well by their metrics. Be sure to check out the ecairn blog for the complete list of 150 blogs. The top 50 are below.

Rank

Name

Url

Trend

Move

1

Chris Brogan

http://www.chrisbrogan.com

UP

0

2

Jeremiah Owyang

http://www.web-strategist.com/blog

UP

0

3

Brian Solis

http://www.briansolis.com

UP

0

4

Social Media Explorer

http://www.socialmediaexplorer.com

UP

3

5

Seth’s Blog

http://sethgodin.typepad.com

UP

0

6

Conversation Agent

http://www.conversationagent.com

UP

0

7

Logic+Emotion

http://darmano.typepad.com

DOWN

-3

8

PR-Squared

http://www.pr-squared.com

UP

0

9

Online Marketing

http://www.toprankblog.com

UP

1

10

Jaffe Juice

http://www.jaffejuice.com

UP

9

11

Social Media Strategy

http://www.convinceandconvert.com

UP

25

12

Scobleizer

http://www.scobleizer.com

DOWN

-3

13

Shel Holtz

http://blog.holtz.com

UP

2

14

CopyBlogger

http://www.copyblogger.com

   

15

SocialMediaExaminer

http://www.socialmediaexaminer.com

UP

60

16

Social Media Today

http://www.socialmediatoday.com/SMC

UP

4

17

Web Ink Now

http://www.webinknow.com

UP

0

18

MarketingProfs Daily Fix

http://www.mpdailyfix.com

DOWN

-4

19

Internet Marketing

http://blog.hubspot.com

UP

18

20

Search Engine Land

http://www.searchengineland.com

DOWN

-4

21

Ducttape Marketing

http://www.ducttapemarketing.com

UP

0

22

MarketingProfs

http://www.marketingprofs.com

DOWN

-11

23

Altitude Branding

http://www.altitudebranding.com

   

24

BuzzMachine

http://www.buzzmachine.com

DOWN

-11

25

Micro Persuasion

http://www.micropersuasion.com

DOWN

-13

26

SocialMediaMarketing

http://www.scottmonty.com

DOWN

-1

27

Steve Rubel Stream

http://www.steverubel.com

DOWN

-1

28

The Viral Garden

http://moblogsmoproblems.blogspot.com

DOWN

-10

29

Drew McLellan

http://drewsmarketingminute.com

UP

0

30

How to Change the World

http://blog.guykawasaki.com

DOWN

-7

31

Dave Fleet

http://www.davefleet.com

UP

8

32

ProBlogger

http://www.problogger.net

DOWN

-4

33

Personal Branding

http://personalbrandingblog.com

UP

34

34

The Buzz Bin

http://www.livingstonbuzz.com

DOWN

-4

35

Internet Marketing News

http://www.marketingpilgrim.com

UP

0

36

Harte of Marketing

http://theharteofmarketing.com

UP

6

37

B.L. Ochman

http://www.whatsnextblog.com

DOWN

-6

38

Peter Kim

http://www.beingpeterkim.com

DOWN

-14

39

Greg Verdino

http://gregverdino.typepad.com

DOWN

-6

40

Liz Strauss

http://www.successful-blog.com

   

41

iMedia Connection

http://www.imediaconnection.com

UP

9

42

Communication Overtones

http://overtonecomm.blogspot.com

DOWN

-8

43

SmartBlog

http://smartblogs.com/socialmedia

UP

40

44

Brand Builder

http://thebrandbuilder.wordpress.com

DOWN

-6

45

Servant of Chaos

https://www.servantofchaos.com

UP

13

46

SocialTimes.com

http://www.socialtimes.com

UP

315

47

Social Media Club

http://www.socialmediaclub.org

UP

1

48

Influential Marketing

http://rohitbhargava.typepad.com

DOWN

-1

49

Danny Brown

http://www.dannybrown.me

UP

54

50

Bad Pitch

http://badpitch.blogspot.com

DOWN

-5

Why Social Media Consultants are Broke

Each day I seem to meet another “professional blogger” or “social media consultant”. It amazes me. When I looked at LinkedIn, I can see almost 100,000 social media consultants. What do these people do? How do they differentiate themselves from the other 99,999 that can so easily be found?

I have a feeling that it comes down to price – and responsibility: two areas we readily sacrifice too easily.

Watch this great rant from Jessica Gottlieb – it’s the same situation. A lot of the consultants that I meet are smart, passionate folk. They get it. But they’re not business people. They want to turn their passions into positions. They’re donating their time to charities, they’re working for not-for-profit organisations and they’re taking time out of their day jobs to help a cause they believe in. That’s great, but it’s not work. And it’s not work if you’re not accountable.

So, if you are working with an organisation and you’re not getting paid – think about these questions:

  1. Who is the charity? Is it you? Are you giving your knowledge and experience away for free?
  2. Are you exchanging your passion for experience? If so, how are you leveraging that experience each and every day?
  3. How can you become accountable? How do you turn your efforts into recognition at the highest levels?

Finally, think about the value exchange. There is a fine line between volunteering and being taken for granted. Just make sure you know where that line is for you.

The Wilderness Where You Live

wilderness When I arrive at this site, The Wilderness Downtown, I have no idea what to expect. I know it’s a “chrome experiment” and that it uses Google Maps but that’s pretty much it. The site asks for only one thing – the place where you live (or more precisely, the place where you lived). Already I’m settling in for an experience. I can already feel the powerful pull of nostalgia deep in my gut.

On a whim I decide to enter the childhood address of my grandmother. I am interested to see what this experiment may yield – especially considering what Google Streetview was able to yield in my genealogical enquiries. I am hoping for a different kind of story, perhaps a visual panorama – a mashing of time lapsed images that recreate the emotional landscapes that we once inhabited. Expectantly, I click the Play Movie button and turn up the sound.

The soundtrack pumps and browser windows spawn across my screen. There’s a man running down the street. He’s hooded and he’s pounding the tarmac as though the music is driving him forward. It could be the same street. It could be any street in any city.

wild-running

In another window I see the street where my grandmother lived. I’m flying with a flock of birds, cruising what is now the high density fringe of the inner city of Sydney. I don’t recognise it from up here – it’s all warehouses and flat roof buildings. Then, on the ground, at street level, I recognise the brickwork, the panorama. Suddenly the aerial view matches up and I recognise the still existing row of slum terraces clinging to their city purchase.

wild-birds

The man’s still running. He’s not looking back. But in a way, that’s what I am doing. I am struck by the changes on the landscapes in which we have lived for generations. I am reminded of the personal stories and current dramas of close friends and family – of unexpected and almost fatal accidents and their aftermath; of diagnoses of cancer and the challenge of its treatment; of chronic pain and helplessness; and of the growing awareness of ageing and what it means to see your own history fade before your eyes.

wild-postcard

There is wilderness downtown – and this amazing web experience leads beyond my description. Experience it for yourself – you’ll be surprised – or click here to see what I saw. But there is also the wilderness where you live – where you must live – where you can only live. There is a wilderness in our own hearts.

Be sure to explore it while you can.

The Battle for the Network Economy

Call it what you will – the social web, the network economy or any other buzz word, there is no doubt that opportunities abound for smart operators. But which opportunities? How and where should you play? This interactive map from the organisers of the Web 2.0 summit provides a bird’s eye view of the online world.

web2access

What should you look for?

Movements: Click the Movements button to see how the online “continental shift” is likely to play out. When considering your strategies, think about how those shifts will play out 12-18 months down the track

Comments: See the thoughts and suggestions of people all around the world. As always, there are some hidden gems in the comments.

Points of control: The map is titled “points of control” – but you should also consider your position from a situation of control. How will the shifts identified above impact your messaging and sense of control and how do you accommodate this organically?

Please Support Riding4aCause – the Black Dog Institute

While I am here at my desk, typing away in the middle of the night, a bunch of my friends are pushing their way through the Australian desert on their motorbikes – on their way to the centre of Australia. But this is no weekend cruise – it’s a ride with a purpose. Riding4aCause are supporting the Black Dog Institute’s efforts to promote awareness of depression and bipolar disorder.

Having ridden to the “dead heart” many years ago, I certainly understand that his will be a challenging journey. It is often hundreds of kilometres between stops and the hours in-between create a vast psychic space between “where you are now” and the places and people that you have left behind. When I returned I felt like I had a continent of silence within me – a deep, enduring peace that I had never experienced. But that can also be terrifying. Confronting.

I am certain there will be some of that facing my friends. For while there is comfort in riding as a group, there is only one mind active in each helmet.

And while I am excited to hear of their adventures, I don’t have to wait for them to turn up to the next coffee morning. I can follow along on their blogs, watch their youtube clips and catch their tweets live from desert truck stops.

Be sure to follow along with Raz, Andrew and Rob as they traverse the country. And if you, a family member or a friend has ever struggled with depression or mental illness, consider donating to Riding4aCause. Your contribution, no matter how small, could well change another’s life.