Using the Cloud to Launch Your Products

The “cloud” is not just about reducing your IT costs. When you think about it, what business calls “the cloud” has been providing us consumers with plenty of flexibility and innovation for years. Look no further than YouTube to see how this innovation is changing the face of what it means to be a “broadcaster” or a producer of “media”.

But for those of us wanting to reach new audiences, create markets or simply just “tell our story”, cloud computing changes the nature of the game – putting us all on the same level as the largest of enterprises. There are dozens (if not hundreds) of cloud or “on-demand” platforms that provide high-end functionality for low monthly or per-use fees.

I take a quick look at some of the best platforms for launching new products in my latest post for The Pulse. Check it out.