The social network for professionals, LinkedIn, has gone from strength to strength during the course of 2011. There was a successful IPO and a sustained growth in membership which saw it overtake MySpace as the the #2 social network in the US.
This presentation captures some of the key demographic data for LinkedIn as at July 2011. Take a look.
Is LinkedIn part of your community engagement strategy? Take a look at slide 14 which details the LinkedIn membership by job function. You might be surprised to see that many of your key decision makers (especially in B2B) are represented. And if LinkedIn is part of your strategy – how are you using it? What tips can you share?