Five Must-Read Posts from Last Week

Are we really almost at the end of 2010? It seemed to sneak up on me!

  1. Yanuar Prisantoso has compiled a collection of 55 social media infographics. While some of these are a little old – or well loved – there are a couple that I had not seen before.
  2. Valeria Maltoni reminds us that the big bang of social media is being driven by content creation and easy-to-use publishing tools – but that this is not enough. Real value with social media comes down to influence – or authority – which is in itself, a renewable resource.
  3. My good friend, Drew McLellan closes out his look at Trendwatching’s trends prediction for 2011 by looking at “planned sponteneity” and two other movements.
  4. Do you have a digital philosophy? Charles Frith suggests that the propensity for “group-think” can overtake the more important questions. Insightful as always.
  5. When do you share your content? Chris Brogan reminds us that it’s important to know when to send your updates. The same applies to eDM and to blog posts. Know your audience, what they need and when, and you’re bound to be successful.

Learning About Local Action: Our Efforts to Save the Bushland at Castle Hill

When I first came to look at the house where I now live, I was struck by the towering trees and the piercing blue sky that framed it. It seemed amazingly “Australian”.

Treetops

To my great surprise there was a large undeveloped block of land behind the house – quite a rare sight in this neighbourhood! Over the last 100 years or so, this land had been variously an orchard, grazing land for dairy cows and bushland native animals. Prior to that it was part of the the government farm that encompassed this whole area, setup in 1802 to help feed a starving colony. The traditional owners, the local Dharug people – and their famous warrior chief, Pemulwuy have lived here for millennia.

castlehillfarm

Since the early 20th Century by a family of German migrants, the Pragers, who had strenuously resisted any efforts at subdivision. But after their death, the land was sold and development planned.

While this was going on in the background, I was enjoying the occasional stroll through this “local forest”. The Pragers had introduced a range of plants but there was still a thriving crop of native bushland that seemed to be home to all manner of native species. Certainly the male Gang-Gang Cockatoos loved the 200 ft trees to showcase their genetic prowess – screeching across the valley in search of a mate.

But what I didn’t realise until reading the species impact statement accompanying the development application was that this site was home the critically endangered Sydney Turpentine-Ironbark Forest. In the last 200 years we have decimated this once plentiful tree species – with less than 5% remaining in remnants only.

The land also contains another “endangered ecological community” – the Shale Sandstone Transition Forest – and serves as the home, feeding and roosting grounds for up to six threatened species. Just on the surface, it appeared that this small pocket of remnant forest deserved protection.

A group of local residents got together to discuss a response. We wanted to preserve as much of this bushland as possible. We wanted to allow future generations to be able to imagine what the local landscape once looked like. And we wanted them to be able to experience it first hand – close by.

But for many of us, engaging with development applications – with the processes of review and approval at the Council and Government levels is beyond our experiences. So in many ways, residents groups face an uphill battle articulating – in the right form and at the right time – their objection or opposition to plans.

But we wanted to try. In fact, we gathered over 70 signatures at two public meetings. We’re learning a lot as we go – and are documenting as we go. If you are part of a local residents group, then I hope you can learn from  what we are experiencing.

You can follow our experiences at our blog – Save the Hills Bushland – and you can join our Facebook Page too (the more the merrier!)