Gen Y – Where Did They Come From?

This interesting video from BOX1824, a Brazillian research company combines the data from several studies. It nicely weaves the story of Gen Y (“Millennials … whatever”)  by looking at where they came from, how they express themselves and what pressures, connections and disjunctures are shaping their sense of themselves and how and where they belong in the world.

As Zoe Scaman suggests, "it’s perfect for introducing clients to this demographic & their behaviours". Expect to see this coming to a presentation deck near you. 

We All Want to Be Young from box1824 on Vimeo.

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