Here is a great presentation on social networks by Paul Adams (with thanks to Rachel Beaney). Complete with slides and speaker notes, the presentation steps through the marked differences in our behaviours online and off.
It’s the perfect primer for those who are just coming to grips with the world of social media – and a nice reminder for those who are more conversant with topics such as:
- The Strength of Weak Ties
- Social Judgement (and what I call the Auchterlonie Effect)
- Influence vs Trust
As you go through the presentation, think about your clients and think about your customers. Think about the topics from their point of view – and then also think through your own behaviours. Think about how you use social media/networks at work and at play – is there a difference? Should there be? Will you change what you do based on what the presentation reveals?
I will be interested to know!