Like David Gillespie, I am a little behind on this campaign, but I love this case study on the Uniqlo lucky switch. It’s a great strategy of transforming the concept of the banner ad into something more useful, interactive and even delightful.
Imagine, for example, what happens when a widget that you have distributed across the web suddenly transforms itself into an offer? Think about what it means to re-think the banner as interruption – configuring it instead as a kind of tribal driven lucky dip.
I wish I had thought of it myself.
UNIQLO LUCKY SWITCH from HN on Vimeo.
One thought on “Uniqlo – Rethinking the Banner Ad”
like they said, it’s not about how famous or what it’s about strategy. 😀
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