Spot the Difference

My chapter in The Age of Conversation (#1) was called The Promiscuous Idea. As I explained:

From a single creative impulse, a legion of additions, modifications and transmutations can spread in minutes, hours, days and weeks … What this means is that our ideas are constantly in a process of reinvention.

So when it comes to creating great marketing content that will be talked about, shared and spread across the networks of our lives, the challenge is to isolate the promiscuous idea – and then to set it free. This is where insight and clever planning can help. But it must also be build into the EXECUTION of your projects.

That’s why I love this interactive YouTube game. It may not be fancy … but imagine the possibilities for marketing your products or services. Imagine how, with some tweaking, that this concept could tell the story of your brand. As Wisey explains, it is both addictive and the potential is huge. I think my friend Todd Andrlik with his penchant for video will really get a kick out of it.

Knock yourselves out!