One of the things that we often forget about marketing is that it is based entirely on emotion. After all, we make decisions not based on what we KNOW but on what we FEEL. This is where marketing and psychology or human behavioural analysis cross over.
A quick visit to any online auction site will provide an amazing glimpse into the world in which we live. Take this auction, for example.
Not only does “Hamiltonian_11” miraculously identify a piece of toasted pita bread as Jesus Christ, he continues to feed the story of his “product” via a humourous stream of commentary and answers to serious and oblique questions alike.
This Friday Folly is dedicated to the person who pays more that $65 for a piece of dried up bread.