The Downfall of Marketing in the Age of Conversation

Bringing together over 200 authors in a single book was never going to be easy. But in The Age of Conversation 2: why don’t they get it?, not only do we get a far reaching survey on the state of global marketing today, we get a range of perspectives that indicate what works, what NEEDS work and what shape our efforts may take in the months and years to come.

For those who are new to this ongoing initiative, The Age of Conversation crowdsources marketing wisdom from across the globe. Canvassing authors from 15 countries, each person is given a single page to put forward their ideas, share their lessons or encapsulate the way forward for those marketers and brands looking to accelerate their involvement in social and digital media. All money raised goes to Variety, the Children’s Charity.

And with an ever increasing focus on social media as part of an overall strategy, marketers will find much to digest and act upon in each of the pages. Purchasing a copy now will see you well prepared for the challenges of 2009.

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