When I read a book or even a blog post, I am always waiting for the punch line. I am waiting to be smacked by the truth.
The same can be said of advertising. The best advertising, the best copywriting and the best storytelling should smack us. It should wake us from our reading slumber, or as Franz Kafka said:
A book must be the axe for the frozen sea inside us.
The Age of Conversation is loaded with these types of insight. Every page has something that jolts the reader. And in an effort to encourage you to purchase the book (in either eBook, soft or hardcover), John Moore from Brand Autopsy has collected a series of “money quotes”. Remember, all profits from the sale of the book go to Variety, the children’s charity. Read and be inspired!