Not All Conversations Are Equal

  Last Conversation Piece 
  Originally uploaded by kimberlyfaye

We used to say that “the only thing worse than being talked about is NOT being talked about.” But things have changed. You see, when the advertising challenge was to “cut through.” repetition was its own virtue; while in this Age of Conversation, the factors which determine marketing success are more closely related to the intangible factors of trust, reputation and social currency.

This is the first part of my latest post over at MarketingProfs. Check out the rest here