A Mind Full of Stories


old stories
Originally uploaded by Mr. Mark

This year is already confounding me. There are shifts in my thinking and in my actions that I am yet to understand. I am looking at the ghosts of last years’ ideas and wondering where they stand — whether they are real, imagined or waiting to be shouted into existence. And all the while time is standing still … it feels like the end of January in my mind, yet the calendar boldly tells me it is mid-month.

I have a mind full of stories and I am wandering between them all. In one corner is a half-imagined novel that I have dreamed of writing for years. For some reason it has taken a stronger shape now — I have a location and a number of connected ideas. I even have the starting lines and a sense of where the first parts will go. I am interested, yet not driven to write this yet … perhaps I am biding my time, or worse … procrastinating.

There is another, in the corner to my right. This story is all shining lights and bright covers. It is a short piece I have been meaning to write for some time … but something that I have also been avoiding. We stare at each other through a veil of promise. I think we may speak later this week — even if our dalliance is only short term.

Over by the doorway I can see an old infatuation. She winks at me and turns away. For all the world I want to run past the peeling paintwork and draw her back into my orbit. But each time I take a step I am interrupted by thoughts, ideas and new obsessions. I kid myself that "one day" will be the day that things change. One day.

In the mirror I am always shocked by the face staring back at me. I look through the bright eyes, hold my hands up before my face and expect the smoothness of youth. There are many stories that we COULD tell … but we often falter at the first paragraph. This year I plan to tell and experience a few dangerous stories. How about you? What have you got to tell?

Here is Something To Talk About


  Men I would marry III 
  Originally uploaded by ♥ shhexycorin ♥

Not quite a year ago, Drew and I asked a question — would you like to write a business book. And over 100 people  responded from all over the world … contributing 400 words each to the book Age of Conversation.

Part way through the project, Drew and I decided that we would go ahead and do it again in 2008. That’s right, we are now looking for contributors to another collaborative publishing project.

The rules and approach for all authors will be the same:

  • You will sign over all rights to your chapter
  • You understand that all proceeds of the book will be donated to Variety, the Children’s Charity
  • You will promote the book, throughout the process, on your blog if you have one
  • You’ll embrace the cooperative, collaborative spirit that defined Age of Conversation
  • You’ll honor deadlines so Drew does not have to be a nag
  • You’ll honor word counts so Gavin doesn’t have to be a nag

And while we are taking the same approach to the Age of Conversation, this time, we are also turning the topic over to you. We have come up with a short-list:

  • Marketing Manifesto
  • Why Don’t People Get It?
  • My Marketing Tragedy (and what I learned)

And now we want you to vote for the topic that interests you most. Please go HERE to cast your vote (you have until the end of January to vote).

Please note: you can vote regardless of whether you want to contribute or not.

Now, this is something to talk about! Please discuss with your friends, write it up on your blog, encourage your colleagues and rope in every man and his dog … or even his horse. And if you are keen to CONTRIBUTE, email Drew and let him know.

Music as the Soundtrack to our Lives

When I first visit a new friend’s home I find myself drawn to two things — their bookcase and their music collection. From these two personal, living artefacts I can glean many things … I look for similarities with  my own collections and also for differences. I look for recognition — is there something that I have heard about but never explored? What stands out and why? By digging into these two different collections it provides me with an entry to the narrative of my friends’ life — no matter where I dig in I am sure to learn something about some part of their life.

Of course, this can sometimes be a fraught and dangerous investigation. From time to time, this kind of personal archaeology can uncover the key date piece. This is the piece of music or the book that marks a trauma or a major personal change … and in bringing up a discussion about it can change the relationship you have with your new friend. For better or worse (I am sure you know what I mean).

For some time I have been updating another blog which carries a series of YouTube videos of the music that I love. Each song has been specifically chosen for a reason. In many ways, every song is a key date song … every piece marks a turning point for me in some way. Sometimes I write an explanation of this, and at other times I let the music speak for itself. Feel free to take a look, comment or suggest your own favourites for me to listen to!

At the moment I am listening to Bridal Train by The Waifs. When I first heard this band I was not impressed, but they have, over time grown on me. In fact, one of the turning points was the interview that they did on a TV show — Enough Rope with Andrew Denton. In the interview they talked and played, telling the story of their lives and music, interweaving discussion with short performances and heart-felt honesty. The story of Bridal Train, which won the 11th Annual USA Songwriting Competition (the first time it was awarded to a non-American group), and the short performance, was part that got me. (Unfortunately the video below only covers the segment where the girls talk about being live on stage with Bob Dylan.)



This song tells the story of their grandmother who married an American sailor during WWII and caught the train from Perth to Sydney and then sailed to her new life in America. Take a listen below.



Twitter Over Delivers

I am pleased to see that the community collection for Ashley Spencer has achieved its goals — $5000. Through the work of a number of dedicated folks and through the generosity of a wide Twitter community, Ashley’s family will have at least a little financial respite in the immediate term.

For those of you who have not heard the tragic story, click here and here. And for those of you who have not yet, but can, donate, please do so by clicking the ChipIn button above. For while the target has been achieved, the costs of raising a young family never end. Your small donation can make a big difference in the Spencer family’s life.

UPDATE: Dan advises that a NEW TARGET has been set — $6000. If you have not as yet contributed, please do consider.

The Co-creation of a New Calendar Girl

Late last year I was looking around for some music and happened upon a spectacular open source music project. It is the brainchild of Tamara who made the effort to write and record the vocal track for one song each month. These were then made available to the CCmixer community who would mix and engineer the tracks and then republish the finished track.

The aim?

To collaboratively produce an album at the end of the year. Read more of the back story here.

What is interesting is to see the way that the community picked up on this collaborative effort and brought it to life. There is a real tenderness and excitement in the whole creative process. But what is the secret to this? How does it happen?

First up … any community effort or cocreation project must start with a GIFT. Without the gift of time, contribution, energy and sponteneity, cocreation cannot exist. In this instance, Tamara’s initial gift was her songwriting. Her second gift was her beautiful voice. The third was her time and care to record and share the tracks.

Next came the COMMITMENT. Tamara followed through each month to build and sustain the community. Around the world, people would wait, expectantly, for a new vocal to be released … and then would set to work, collaborating, building and refining their mixes. Comments and feedback would flow between the collaborators and remixes, additions and whole new songs would emerge.

To make this work, you also need a THEME. You need to find some way to harness the creative energies of diverse people. You must allow them into the process, and allow them to tell their own story as much as they tell yours. In open sourcing the vocal track, Tamara turned her single voice into a creative chorus.

Finally, you also need a GOAL. While these projects can be fun, they also need to be serious. By setting a deadline to the project (one song per month for a year), Tamara was able to build support over time. This would allow the community enough time to build and to get excited about the process and the contributions made.

So, if you are thinking of a kicking off a co-creation effort, remember the steps. Better yet, write them down in a notepad, skip over to Calendar Songs and write out a plan for how you will bring your project to life. Remember:

  • Gift
  • Commitment
  • Theme
  • Goal

Oh, and make sure you have fun while you are doing it. Enjoy January!

Is That CHANGE in Your Pocket?

Yesterday, as I watched the Twitter messages flash on the bottom corner of my computer screen I saw something that made me freeze. In less that 140 characters I suddenly knew more about about the life (and unfortunately, the tragic death) of someone I had never really met. A link came through to announce the terrible news that Ashley Spencer (known on Twitter as AshPEAmama) had died in a car accident.

But what the news report did not, and could not know, is that this spurred a flurry of "Tweets" that spanned the globe, and this flurry explained the tragedy of the event, the very human cost and its devastating impact on a young family.

Today, also via Twitter, I found that it is easy to help … easy to reach out and provide a small amount of assistance to a family in crisis. Dan Mosqueda went ahead and setup a ChipIn account to collect donations for Ashley’s young family. Through this (and through the security of PayPal) you can donate as much or as little as you choose. But unlike the formal charity structures, every single cent goes through to Ashley’s family.

With such innovative and powerfully direct ways of making a charitable impact on the lives of people, is it any wonder that Seth Godin sees challenges for business methods of charities? We don’t need to look far to see need … and when tragedy hits your social network, the whole world catches its breath. Please don’t forget to use your small change to make a change.

Visit the Aussie Bloggers Forum


3332_eureka flag
Originally uploaded by thomask

For many, blogging can be a lonely exercise … at least at first. It takes time to learn the ropes — figuring out which blogging system to use, how to promote your blog and how to grow an audience or community around your site. When I first started I can remember being excited the day that I received 10+ visitors — reaching double digits took weeks, maybe even months.

And I remember reading that one of the important things about starting a blog is reading OTHER blogs. So off I went into the blogosphere, searching for other blogs to read … and I was disappointed to find hardly any Australian blogs. Well there was Darren Rowse’s ProBlogger, but that was a whole different kettle of fish … really I was looking for beginners like myself, or someone who could help out, answer questions and so on.

You know what? I never found it. But things have changed!

Over the past couple of weeks, a small group of dedicated Australian bloggers have taken on the challenge to setup a forum whose aims include “empowering, encouraging, supporting and promoting Aussie Bloggers and the Australian blogosphere in general”.

The founders, Snoskred, Andrew Boyd and Meg Tsiamis have been busily setting up and sorting out Aussie Bloggers. They are supported by a group of moderators who also come with years of practical blogging and online experience. The "establishment team" are:

  • Snoskred from Life in the Country
  • Meg from Dipping into the Blogpond
  • Andrew from On Blogging Australia
  • Christine from Semfire Search Engine Marketing
  • Karen from Miscellaneous Adventures of an Aussie Mum
  • Gavin from Servant of Chaos
  • Lani from Blogging Personal (launching in January 2008)
  • Jen from Semantically Driven
  • Lightening from Lightening Online
  • Sue from Blogging Sueblimely
  • Squadron from SEO Blog
  • Kelley from Magneto Bold Too
  • John from Disassociated
  • Cellobella from SultanaBlog
  • Martin from Small Office Australia
  • Steve from AcidLabs
  • Stephen from More Than Scratch the Surface
  • Colin from Adelaide Green Porridge Cafe
  • I am proud to be part of this group and look forward to watching this forum and community grow. So make sure you visit the blog … and REGISTER for the forum. There is a wealth of great material already available. If only it was around a few years ago!

    A Slow Start to ’08

    This year has started in a very different way for me than last year. As some of my longer term readers will remember, there were quite a few dramas and a few surprises at the time. Not only did I come to a new understanding of the value of life, but also the importance of family, the generosity of friends and the need to focus on creating lasting, beneficial change in a circle that is as wide as you can imagine.

    This year, I took time out from all things digital to reflect on a dramatic year. I spent time with mostly with my family, but was also thinking about my friends, colleagues and those who made a big difference to my life over the past year. I responded to only a handful of emails and my most adventurous/creative effort was to pull together this Animoto to present to my family. I wanted to find a way to show how different 2008 was to 2007 … and to remind us all to focus on the future, not to dwell on the past.

    And as 2008 began, I held back from posting here. I didn’t login to Twitter. I frugally checked Facebook. I held back from social media in all its forms. I chose to read instead. I read the blogs of my friends of those I admire. I discovered new, worthy, brilliant blogs (and will post links soon). I read books like Joe Jaffe’s excellent Join the Conversation, John Grant’s The Brand Innovation Manifesto and Ian Jones’ Ned Kelly (I am sure there is a joke in there somewhere — brands and highway robbers). I thought, read and remembered.

    2008 promises to be a year of change and a year of connections … and I hope, happiness. As Lewis Green’s new book Lead with Your Heart discusses, happiness comes from a type of service — to our families, friends, businesses, ourselves and our world. Lewis links the bottom line with doing good … and it FEELS like the right time for such an approach. For me, the cross-over between work and play, between profession and passion, and profit and generosity fills me with happiness. I am never more excited than when I bring two different areas together, be they people, ideas, causes or businesses.

    My story for 2008 will be built around this. What we started with The Age of Conversation in 2007 we will continue and grow in 2008. Lookout for another ground breaking collaborative publication this year, a meetup of epic proportions and a raft of ideas, commentary and connections on social media, branding and digital storytelling. While it has been a slow start for me, I can feel the pace, beat and energy already starting to build. Peace to all my readers and friends this 2008!

    There Are Only 90 Days Left!

    When CK first started talking about getting a few bloggers together I wondered whether it would really be possible. After all, many of us live in far flung places … with busy lives, work commitments and (let’s face it), budgets to live within. But I did like the idea (first meetup in NY and the following year in Venice – yay Gianandrea) and loved the thought of meeting face-to-face with some of the bloggers that I have come to call "friends".

    But now, thanks to a monumental effort from the Blogger Social Organising Committee, the dream is close to being a reality. Watch this video to see the faces of those who have already confirmed … and then go HERE and register yourself. Remember, you have until February 15 to confirm your attendance … but as always, it helps us to plan if you register early!

    Big thanks to Mark Goren for his help with making this video and the above collage. All information on Blogger Social ’08, including registration is available here.

    And if you wan to know who is coming along … the list includes: Susan Bird Tim Brunelle Katie Chatfield Terry Dagrosa Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Darryl Ohrt Joseph Jaffe Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet Connie Reece CeCe Lee Jonathan Trenn Toby Bloomberg Seni Thomas