Today 102 other contributors and I proudly launch our collaborative book, The Age of Conversation. Pulled together by Drew McLellan and I — with special assistance from David Armano, Arun Rajagopal, David Reich, Matt Dickman, CK and Roger Anderson — it represents what we consider to be a world first — bringing together over 100 marketing experts under the single topic of "conversation" — in record time — from idea to completion in around THREE MONTHS!
Not only did the contributors band together, they also willingly put aside their royalties so that the profits from sale can be donated to Variety, the Children’s Charity.
The book comes in three versions — eBook, soft cover and hard cover. Each contributes around $8 per purchase to the charity.
You can purchase your copy here.
I would like to also personally thank my co-conspirator, Drew McLellan, who has proven to be a wise, generous and energetic friend. I look forward to working on our next collaborative effort!