Bw_logo_no_tagmed When Drew and I first started thinking about bringing a few folks together to start talking about the Age of Conversation, we didn’t really know where it might take us. But in the spirit of conversation, we thought that there might just be a host of others out there willing to join in. Sure enough, as the collaborative energy started to build, Steve Woodruff took on the challenge and brought a dozen of us together to launch a new and ongoing collaboration — BrandingWire. The "dazzling dozen" will group together to bring our individual (and shared) perspectives to a range of branding challenges each and every month, with our first post next Monday.

So who is this dazzling dozen … and what do we look like? Our individual sites are listed below, and you can, of course, visit the site for more information about this exciting initiative. You will hear more next week, but in the meantime, take a look around some of these sites and stay tuned for what is bound to be an exciting addition to the global brand and marketing conversation.

Olivier Blanchard
Becky Carroll
Derrick Daye
Kevin Dugan
Lewis Green
Ann Handley
Gavin Heaton
Martin Jelsema
Valeria Maltoni
Drew McLellan
Patrick Schaber
Steve Woodruff

Putting the Social Back Into Social Media

Survey Point 3
Originally uploaded by Zoppola

One of the things that I really do enjoy about social media is the chance to actually meet up with others. After the email, comment and blog post exchanges, you can find yourself becoming rather good friends with people who you have never met face-to-face … but this all pales into insignificance when the opportunity for a REAL meeting presents itself.

With this in mind, CK has asked the BIG question — when shall we all meet? She even has a survey. The initial thinking is around February in 2008 … but join the survey and let us know what you think.

Hmmmm … better start putting those Google Ads on the sidebar again (those 8c per month are going to help get me there!)

Interview Pressure

I love the idea of being interviewed, but I must admit that when Philippe’s questions arrived I was a little worried. Perhaps I would not come across as clever, witty or insightful as I would like. Maybe I would be seen for the fraud that I am!

Or worse, perhaps Philippe will get more than he bargained for and I will arrive at the interview dressed inappropriately.

Anyway, warts and all … the interview is now available on Philippe’s site. Enjoy.