The more I think about Heart Intelligence, the more I like it as a way of understanding communications. It is like a lovemark with … well, a lovemark with a brain. It takes "gut instinct" and recontextualises it as a form of logic — it gives us a way or perhaps, a reason, to confirm our sense that there is something deeper at play in the way that we communicate. It certainly provides an understanding of the desire or impulse to "connect", but it also provides a tangible link to our bodies. At first instance, heart intelligence makes a great deal of sense in relation to communities — both on and offline — but it also makes sense in terms of any form of human communication. (Bloggers should be able to relate to the increased heart rate and adrenaline rush that comes when you receive your first comment.)
When I was looking through the presentation deck below (courtesy of Katie), I was struck by the way that the principles and approaches to bringing brand strategy and design together reinforced this idea of heart intelligence. However, I am thinking that heart intelligence is a way of understanding brands and communication from the consumer backwards, not the brand forwards. More to come on this!