Maki over at Dosh Dosh has a great post that talks about building community. Well, the focus is on making money … but the intent behind this is to establish, build and maintain a community of readers.
The thing that interests me in all this, is how "up front" these bloggers are. They make it clear that their intention is to make money. And trawling through the Money Making category of the Z-list shows that there is a vast network of blog sites that all have this similar aim in mind. But what I like about Maki’s post is the attention to detail … looking at the things that you need to do to attract, keep and consolidate a user community. There is a great quote from Kathy Sierra:
Nobody cares about your company, and nobody cares about your product. Not really. They care about themselves in relation to your product. What it means to them. What it does for them. What it says about them that they use your product or believe in your company.
Maki’s blog, Dosh Dosh, really does live by this rule. Take a look at the site to get a sense of the content — there is thin slicing style content on a range of money making activities; tips and tricks on paid linking, paid surfing and a range of options in-between. And running through the comments, you get a real sense that this site is unlike any other … it is a site that aims to make money by helping you build a community.