Coffee Rush?

I love this video from YouTube. John Moore over at Brand Autopsy posts this video and says:

… just as professional marketers can create “off-brand” messaging, amateur marketers will do the same. Should we expect anything different? Seriously, should we?

I must say I am a little surprised by the question. Not only should we NOT expect anything different (ie off-brand messaging), we should ENCOURAGE it. What we get in this video is a sense of the human face of what has become a massive, global brand. It is fun, playful, has an undercurrent of seriousness … and makes us think. Hey, it may even make some of us ACT.

And if the Starbucks marketing and legal teams have any sense, they will find an on-strategy way of picking up, harnessing and promoting this type of creative work.