Being the lightweight that I am, I was in the mood for a bit of late night hypertext loving and found these guys through Russell Davies. I love the way that they talk about engaging people … not as an end in itself, but as a form of relationship.
Too often we treat engagement or capturing attention as our objective. Can we use a smart line or a strong visual to distract someone long enough for them to take notice of us? Well yes. But then, once we have that attention, what do we do? Do we make a particular point, or do we try to start a journey together?
Do we prompt an action or pose a question?
I am sure you know the answer.