There is much to be said for uncovering the truth.
A buddy of mine runs a boutique agency specialising in regional marketing. They have just released a new TVC for the Steel River Brewery (another story in itself) in Newcastle, New South Wales. By working closely with the brewery, they have come up with a new beer brand and a campaign that is going to get tongues wagging!
Check it out here.
Is it remarkable? You bet! Both the brewery and the agency were true to the market, true to the message, and dared each other to launch this cheeky new brand. You have got to love a dare!