Just when you thought is was safe to ignore technology … Google have hit us again with a free and easy way to measure the effectiveness of your website.
Now Google Analytics brings the world of analytics to a browser very near to you. Does it matter? Well if you are interested in your audience (and let’s face it — why AREN’T you?), then this new tool will help you understand what your readers/clients are interested in, where they come from and perhaps even why.
Now there is NO excuse to live in a world-wide-web of ignorance!