Brand Channel is hosting a debate on the damage that phishing is doing to big brands such as eBay, banks and so on.
In my view, the single strongest defence against phishing is to consistently match your company’s tone of voice with your brand promise. This matching should take place across all communications.
This way, when one of your customers receives an e-mail that solicits a response, your customers will be able to clearly differentiate between something that you send, and something that comes from the forces of darkeness!
Of course, this is easier said than done … but investing is the relationship between your brand and your customers is essential to longevity. A loss of trust could be devastating.
Start telling your story today.