It’s Not Stalking, It’s Social Selling. Three Lessons for Corporate Social Success

A few years ago, while working with SAP, I setup a social selling program for our leading global sales team. Given their initial reluctance – and the bad wrap that social media held within corporate circles – I developed a deck with the title “It’s Not Stalking, It’s Social Selling”. The title alone got us over the first hurdle – the natural distrust of...

Oracle and the Future of Enterprise Software

Constellation Research’s annual customer conference, Connected Enterprise is like no other conference you’ll have the pleasure of attending. It is two intense days of keynotes, forums and meetups. But it’s also immensely collegiate. Anyone you meet in the audience at this conference could have been presenting on the stage. In between sessions you will rub...

Mobile Isn’t Just a Marketing Conversation

“Mobile first” won’t cut it – businesses need to think “mobile only” It’s time for CMOs to climb aboard the technology bus CIOs need to buy-into the marketing conversation Could it be that 2013 will indeed be the “year of mobile”? Mobile internet traffic is now accounting for 20-30% of total web traffic working from a 5-7% base only 12 months ago. These usage...

PCN Connect: A Little Something I Prepared Earlier

About two years ago I wrote that Social Media is Not Sexy. This post was about the business challenges of social media and just how complex, challenging and incremental it can be within large scale, enterprise sized businesses. About eight or nine months after writing this post I took on a new role with SAP’s Premier Customer Network. I’d already launched an...

Social Business Maturity Model

Almost every day there is another way that social media encroaches upon our businesses. It could be a new technology designed to help us reach new customers or something to help us target buyers more accurately. It could be a new device, some software or a must-have community building platform. Similarly, in our so-called “personal lives”, we are seeing a...

A Living Company

Here is a neat presentation from Dachis Group’s Dave Gray on organisational systems – contrasting the way we live with the way we work. On the one hand, we have our communities, neighbourhoods and streetscapes – and on the other we have our workgroups, our teams and business units. Why don’t we envision our workplaces in a similar way? Would this improve our...