Sometimes the best way of understanding HOW to do something is to think how NOT to. In this fantastic short presentation, Marilyn Pratt steps through the 10 things that you can do to kill off the community that has begun to grow around your brand (or products, services etc). There is some great insight that can be applied to any business’ community – and each point is backed up with the hard won experience of working in, building up and evangelising a large corporate community.
Marilyn is one of SAP’s community evangelists and knows first-hand what works (and doesn’t) – but does this accord with your experience? What other ways have you found to kill your community?