I’m judging the 2016 Constellation SuperNova Awards again this year. It has been a while, but I am excited to see the innovation that is emerging from enterprises around the world. Every year the Constellation SuperNova Awards recognise individuals for their leadership in digital business. and the great thing is, you don’t have to be a North American business. Anyone can enter. Nominate yourself or someone you know before August 8, 2016. It’s a great way to promote your program while also learning from others in the same field. Learn more and apply here.
About the SuperNova Awards
The SuperNova Awards honour leaders that demonstrate excellence in the application and adoption of new and emerging technologies.
In its sixth year, the Constellation SuperNova Awards will recognize individuals who demonstrate leadership in nine categories:
- Internet of Things – A network of smart objects enables smart services. (sensors, smart ‘things’, device to purchase, artificial intelligence)
- Data to Decisions – Using data to make informed business decisions. (big data, predictive analytics)
- Digital Marketing Transformation – Personalized, data-driven digital marketing
- Future of Work: Social Business – The technologies enabling teams to work together efficiently. (enterprise social networks, collaboration, digital assistants)
- Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset. (talent management, benefits, HR core)
- Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (digital retail, supply chain, payments, ‘ubiquitous-channel’ retail)
- Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels. (crm, customer experience)
- Safety and Privacy – Strategies to secure sensitive data (blockchain, digital identity, authentication)
- Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production).
The SuperNova Awards are seeking leaders and teams who have innovatively applied disruptive technolgies to their business models as a means of adapting to the rapidly-changing digital business environment. If you have what it takes to compete in the SuperNova Awards submit your application today: https://www.constellationr.com/events/supernova/2016
Are your employees doing the right thing? Are your teams empowered to make the right decision for your customers? At the Constellation Research Connected Enterprise conference, moderator, Esteban Kolsky, Board of Advisor, Constellation Research, grilled a panel of customer experience innovators on just how “digital” was transforming the customer experience.
The panel included:
- Dan Steinman, Chief Customer Officer, Gainsight
- George Wright, Senior Vice President and General Manager, Thunderhead
- Howard Tarnoff, Senior Vice President, Ceridian
- Dave Pennington, Principal, Business Strategy, Microsoft.
It’s a great, short video with a few surprises. Some of my favourite quotes:
- There’s no such thing as a sales process – there’s only a buying experience
- It’s time for marketing to shut up
- What’s the next disruptive thing? It’s engagement
- The days of the check-in call are over
- It’s not all about the data
- Engagement doesn’t mean offer management
The Surprising Truth
But the most interesting thing to me was the focus on culture. We see it over and over again – and it is the most difficult challenge for organisations. While you can buy technology, you can’t buy the hearts, minds and engaged focus of your employees.
And while they may have all the customer data ever needed, without the right focus, support and attitude, you still won’t get the sale.
Need to harmonise your approach? Or bring technology and people together? We can help.
Constellation Research’s annual customer conference, Connected Enterprise is like no other conference you’ll have the pleasure of attending. It is two intense days of keynotes, forums and meetups. But it’s also immensely collegiate. Anyone you meet in the audience at this conference could have been presenting on the stage. In between sessions you will rub shoulders with startup innovators, enterprise CEOs, analysts, inventors and even artists.
But if you were unable to make this year’s conference, some of the sessions are now available online. In this interview, R “Ray” Wang, founder of Constellation Research, speaks with Mark Hurd, CEO of Oracle. They discuss the future of enterprise software and delve into the disruption that large scale businesses will face in the coming years.
It is a rare opportunity to hear directly from Oracle’s new CEO. Some of the standout topics include:
- The challenge of the next generation of leaders and how Gen Y will change the way we consume software in the enterprise
- Oracle’s clear strategy around “The Cloud” (“best of breed in applications, segment by segment … AND suite”)
- The flexibility of integrated SaaS and PaaS and the challenge this presents for system integrators.
This also means that Oracle will be well positioned to tackle the challenging mid-tier and small business end of the market. And that will make it interesting for the startups who survive on servicing smaller customers. What’s that? More acquisition targets for Oracle?