I remember seeing this great piece of advertising a couple of years ago. I may even have written about it here on my blog (but just cannot find it). If you have not seen it yet, it was created for the Argentine political campaign of Lopez Murphy in 2006.
This idea has been taken and adapted for a competition. Now, rather than discussing politics and vision, The Lost Generation prompts us to rethink what it means to be part of a generation entering adulthood in the first years of the 21st Century. Some excellent copywriting and storytelling (via Garr Reynolds and Carl Moggeridge).