B2B marketing is often seen as the nerdy, slightly less glamorous cousin of B2C marketing. And sure, there are fewer celebrity endorsements and precious little in the way of mainstream news and media coverage. We often struggle to even get a write up in Mumbrella, unless something goes wrong.
But a quick search on LinkedIn reveals that there are at least 65,000 B2B marketers working in Australia. They cover a wide range of functions, from social selling to demand and lead generation through to content strategy and marketing, marketing automation, customer experience and analytics. Those working in B2B marketing know it is a constantly changing field – with exacting business and stakeholder demands, expectations of strict ROI, exploding content and channel opportunities and and ever shifting technology opportunities, risks and costs.
No wonder B2B marketing is a challenge.
But for many of us, it is a challenge that drives us.
Come to the B2B Marketing Leaders Forum
Despite the fact that we work in teams, B2B marketing can be a lonely profession. It doesn’t get the focus and attention that other marketing disciplines receive, marketers are time poor and under pressure, and there are competitive issues that we struggle to be able to talk about openly.
Wouldn’t it be great to be able to meet other B2B marketers? Share stories? Learn from the experiences and case studies of others?
Well, here is your chance.
I am chairing the first B2B Marketing Leaders Forum APAC this May. We have put together a brilliant agenda, sourced world class speakers locally and internationally and are crafting a conference experience that will both inspire you and your teams and provide you with practical insight you can bring back to the office.
Book in now. And let’s bring shine some light onto the brilliance of B2B marketing.
I look forward to seeing you there!