With recent changes to Australia’s privacy legislation, marketers now face a slew of regulatory responsibilities or risk significant fines of up to $1.1 million. Marketers and advertisers have been given 15 months to comply with the recent changes – and the Association for data-driven marketing and advertising (ADMA) has launched the ADMA Compliance Hub to assist in the process.
Part of the ADMA Knowledge Lab, the site contains:
- News and updates
- Video and whitepapers
- Categorised forms, best practices
- Webinars and guides
Covering a broad range of marketing compliance topics, the Compliance Hub is a welcome resource for time poor marketers. A quick review of the Online, Mobile & Social section revealed checklists for cloud computing, a group buying code of conduct and a model social media policy. And while the data and privacy section is top of mind for Australian marketers at present, sections on competitions, voice and email will come in handy as 2013 marketing activity shifts into high gear.
For companies new to the Australian marketplace, the Compliance Hub will be a welcome resource. Access is available to all advertisers and marketers until February 2013 – and then it will be closed off and available only to ADMA members.