Five Must-Read Posts from Last Week

From analysis to how-to, this week’s five must-read posts have a little something for everyone. Read them all and dazzle your colleagues with your insight, knowledge and pure awesomeness.

  1. Paul Wallbank’s blistering commentary on the Australian retail sector resonates with a lot of the readers over at Smart Company. It’s the real e-myth and it’s not pretty
  2. Have you ever wanted to connect with that rare breed of internet user – the “influencer”? If so, you will really want to read Sonia Simone’s 10 point plan for connecting with online influencers (without turning into a suck up)
  3. Mike Hickinbotham asks should Australian social media marketers earn accreditation? What do you think? And who would you trust to deliver it?
  4. I hadn’t used my Reddit account for years – and then suddenly last week it was hot. US President Obama held a live chat on the platform and suddenly it was the future of publishing. Here’s what you need to know about the “unofficial front page of the internet”.
  5. In case you missed it, Mandi Bateson has put together a great presentation on Twitter Marketing Essentials. It’s the gift you give to someone you work with.