I have long had an interest in the power of social media to impact the way that companies recruit and in the way that we, as individuals, can attract employers. LinkedIn is the king of the mountain for most business professionals – for the moment – but we all know that hiring new employees is not just about hiring for skill or experience. It’s also about “fit”, attitude and chemistry.
For years we have focused on CVs, profiles and reference checks. We have relied on quizzes, questionnaires and our HR processes to lead us to the right hiring decision. And sometimes the best person for the job is culled at the first step. But what if went directly to the people who know these candidates best?
That’s exactly what the digital agency R/GA did for their internship program. They came up with a Facebook app called The Social Interview – where questions were posted to the candidate’s Facebook wall and were answered by friends. It takes the “LinkedIn recommendation” to a new, more personal, level.
When I talk about The Social Way, I am at least in part, talking about this type of shift.
Whether we like it or not, our actions in the sphere of business impact our lifestyle and vice versa. It is, for example, slowly but surely becoming unacceptable to bully your team members and then post status updates about being a “family man”. The social proof of our behaviours are not just available, they are searchable and verifiable. And this changes the way we make decisions. I call it social judgement.
Is this going to change the way you operate? Will it change the way that people find you or your business? And will it impact your reputation with peers, friends and family? You bet it will. And we’re only just starting. Get ready!