Five Must-Read Posts from Last Week

I was a little deluged with busyness last week, presenting at the SocialMediaPlus conference in the US.

That meant that I missed last week’s update – but there was some pretty good material that will feed your brain, so this week’s list is a combination of great reading from the last two weeks.

Hope you like it!

  1. Sometimes you can stumble upon a piece of great, topical writing, like this piece by Mat Honan – Generation X Doesn’t Want to Hear It. My favourite line: “Right now, Generation X just wants a beer and to be left alone” – or the Australian version – “Generation X needs a Bex and a lie down”. Love it.
  2. Who would have thought that Facebook can make you smarter? New research indicates that social network complexity enriches your cognitive growth – or so Eric Michael Johnson tells us in the Scientific American blogs.
  3. Why do we share? Mike Arauz explains the three drivers – to strengthen bonds, define a group identity and to give me status. A great article summarising some of the proceedings at the Futures of Entertainment conference at MIT.
  4. Why do you do what you do? Hint: It’s all about your customers. Or so Michael Brenner says. Here are five questions with one of my socially-savvy colleagues, courtesy of MarketingProfs.
  5. We all talk (a lot) about content curation. But how do you spot good curation? Beth Kanter shares a deck on this very subject, and weighs in with her own thoughts. Gold.