Want SEO? Create Useful Content First

There was a time when we used to create websites to solve a problem. Now, often, our websites are the problems that need to be solved. They no longer tell the story we want to tell. They don’t engage the people that they should. They aren’t relevant to the communities we claim to serve.

To solve this new problem, we often turn to search engine optimisation (SEO). What we are looking for is a quick fix. The problem, of course, is that you can’t quick fix bad content.

My recommendation is always to focus on useful content. Make sure that what you are creating helps the people who need it. Make sure that it reaches them in a format that is easy for them to consume. And design it so that it can be shared with others who have the same challenges.

Sounds simple, right?

But, don’t take my word for it. Check out what the folks at Brafton have to say in this funky content marketing for SEO infographic. Then stop looking for silver bullets and get to work on some quality content. Your customers will love you for it.


4 thoughts on “Want SEO? Create Useful Content First

  1. Couldn’t agree more with your post Gavin. I am just embarking on my first “official” SEO discussion with some ‘SEO specialists’ for one of my business sites (not Innovation Feeder). It never fails to suprise me that someone who is an SEO genius will give the same old recommendation of finding the top keywords and just writing loads and loads of copy including those keywords as many times as possible. It amazes me that this is their “strategy” to optimise for the web.
    We’ve spent a lot of time and effort ensuring we’re delivering great quality content and value to the group of people who use our site and our products, all I wanted was an SEO company to check that we’re not missing any ranking opportunities and suggest ways to make the most of what we have. The idea of letting an SEO company with no understanding of my company, my products or my audience, just write copy laden with top ranking keywords is ludicrous, yet that is what most of them propose.
    Could the real SEO industry specialists put their hands up please?

  2. Content writing plays a important role in SEO.If we want to rank our content must be keyword focused putting maximum emphasis on our chosen keywords. The content must be link worthy and structured in a way that is relevant to our audience.

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