They say that you should never share the stage/screen with an animal or a child (otherwise you will be upstaged). But can you use this to your advantage? Sure. That’s what VW did with this ad for the new Passat. But will it change your Volkswagen experience?
2 thoughts on “Volkswagen Uses The Force”
Is it just me that notices cars in movies and shows that have no number plate? What is the go with that?
The child and Star Wars upstage the Passat. The ad focuses on a feature of the car, so perhaps we would like to learn more about the Passat. It is unclear what is the brand’s value.
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