When you enter the world of social media, you may not realise it at first, but you are stepping onto the world stage. You will soon be engaging with people who share your interests, passions and even expertise. You will be sharing ideas, collaborating on projects and, without knowing it, creating friendships and long lasting connections.
But – and there is a but – you will also find yourself operating outside of your normal hours. Way outside your normal hours.
Here in Australia, just as our day ends, it starts in the USA. So as I am powering down and thinking about curling up with a good book, my US-based friends are hitting the morning hard – coffee, exercise, the latest news. Meanwhile in Europe, it’s reaching towards midday – there’s work to be done and meetings to be had.
You can see it all on Twitter. It’s like a defibrillator kicking life into the global conversation. And for a few hours there is this wonderful meeting of timezones – everyone is awake, sharp, conversant.
A couple of hours later – well into the wee small hours – it’s another story. I find that my mind’s not so sharp, my voice not so loud. And while I like to be at my best at all times, sometimes it’s just not possible.
Thankfully, this neat site now shows Every Time Zone in a nice, iPad ready format. So now, if you want my best thinking and my brilliant repartee, we can sort out something that works for us all. Unless of course we’re talking across three continents. In which case, I’ll need something more than a zap to get my heart racing.
One thought on “It’s Hard Being Social Out of Hours”
I feel this post is tapping into the zeitgeist… As part of a globally focused company, I can find customers/fans/stumblers talking about us at almost any time of day and night. Personally, I need to switch off from the social media barrage for long periods each day – helps me maintain enough energy for the times when I do want to actively engage. But, it’s food for thought going forward. Just how will the marketing/listening people keep up with expectations of 24/7 uptime? … And we thought email put us under pressure!
PS – am loving Everytimezone for managing conference call times. Why has it taken soooo long for someone to find a *simple* way to represent this data?
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