As is often the case, it is possible to connect the dots in trajectories of thinking across the web. In part, this happens because we all read each other’s work, and partly because online participation is driven by a culture of sharing – and a promiscuous idea has no respect for borders, geography or firewalls. This week’s five must-read posts will get you connecting your own dots. Enjoy!
- What is the role of strategy, complexity and innovation – and how do we get them all to play nicely? Katie Chatfield suggests that complexity and innovation are the places where workplace culture and planning, marketing and funky thinking collide.
- A couple of years ago, the Nielsen trust in advertising data confirmed what we had long suspected – that people trust other people far more than they trust advertisers or brands. But then, as blogs and other social media began to be positioned as barometers of trust, it seemed that these too, began to be questioned. Scott Monty, however, brings together a number of eMarketer data summaries to help us understand just who we trust.
- And once you realise who we trust, this is going to change what you do at work – with your employees, your teams and maybe even your own time. But rather than becoming overwhelmed by the interconnectedness, you might just want to follow Greg Verdino’s advice and get big results by thinking and acting small. There’s a presentation to watch – and a book to buy. You know you want to!
- Of course, the challenge is that social media conflates our personal and professional lives. So while we may be stepping out from behind our brands and engaging in small, targeted conversations with our brand advocates, where does “private” end and “public” begin? Mike Arauz asks what are the ethics of online secrecy.
- One way is to get away from the compelling engagement offered by the computer – and Shel Israel does exactly that. While taking a stroll through the streets of San Francisco, he ponders whether Kerouac would have blogged.