As you probably know, I run the Social Media Jobs Australia website so that people looking to fill social media roles can easily find those who are already active social media participants. It is free to list jobs and free to apply. It’s just free service to the community.
Over the past 12 months or so there have been plenty of jobs posted – many more than the same time the previous year. This took me a little by surprise – given the tightness in the advertising and media industries. But then, we are also seeing quite a few new roles on the client side – which perhaps is now stimulating demand on the agency side.
While it is great to see so many new roles, I often don’t hear about how those roles were filled – or by whom. So I thought I’d take a leaf out of Jeremiah Owyang’s book and start a “social people on the move” category to highlight those starting new social media related roles.
Here’s a list of the folks I can remember from the beginning of 2010 to now. Please leave a comment below if you know more:
| Name | From | To | Feed |
| Julian Cole | The Population | Head of Digital, TCO | |
| Jye Smith | Switched On Media | Digital Strategist, Weber Shandwick | |
| Rachel Beaney | Project Australia | Social Media Planner, Amnesia | |
| Kate Carruthers | Creation Nation | Strategy Consultant, Hyro | |
| Zoe Condon | Stevie English Hair | Community Handler, Vodafone Hutchison Australia | |
| Natalie Swainston | Ogilvy Public Relations | Marketing Manager, Inspire Foundation | |
| Scott Drummond | Sports Hydrant | Online Community Manager, Optus | |
| Karalee Evans | Headspace | Social Strategy Manager, Amnesia | |
| Matthew Gain | Weber Shandwick | Head of Digital Communications, Edelman | |
| Janina Geraghty | Paul Wakeling Motor Group | Marketing and Communications Manager, Inchcape Automotive Retail | |
| Tiphereth Gloria | Amnesia | Social Media Strategy and Management, George Patterson Y&R | |
| Tim Longhurst | GetUp | Director of Strategy, Amnesia | |
| Zac Martin | Social Media Manager, George Patterson Y&R | ||
| Cathie McGinn | Geekdom | Marketing and Communications Director, Reading Room Australia | |
| David Olsen | Search Strategies | Web Editor, Loyalty Media | |
| Joel Pearson | Amnesia | Online Account Manager, PHD Media | |
| Andrew Richardson | Amnesia | Creative Director, Reading Room Australia | |
| Heather Snodgrass | Klick Communications | Strategy Director, We Are Social Australia | |
| Tom Voirol | Amnesia | Director, Reading Room Australia |
That list is a great resource – thanks for that! Social media manager jobs really are on the move. One wonders (I do) how long that will last? Or, alternatively, will the position become as common as “manager” or “developer”?
Another route I see a lot of businesses taking, especially the smaller and/or regional ones, is outsourcing social media management. What’s your take on that?
It’s hard to outsource because it requires deep understanding of your brand/business. At the same time, it’s hard to resource because it’s often not a fulltime role. I’d say we’ll see combination roles for some time yet.
I’m totally on to my second job since this list was created. Plenty of movement in the socmed job scene.