Interesting campaign to not just launch a product but to instill a change in consumer behaviour. Listerine were able to do it – and perhaps Orabrush will be the social media equivalent. Via Tim Longhurst
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Nothing beats the change of attitude [rather than pure behaviour] Wrigley’s achieved when they sold chewing gum on dental hygene … that move put the skids under Listerine that took them years to get back.
Still this has its moments …