Launching a Movement, Not a Product

We often forget, when we are launching a product, that we don’t just want sales. Sure, they are great. But for a launch to be successful, it means not just getting your product or service “out there” – you’ve got to keep it out there. You’ve got to ensure that it has fuel enough to sustain it until it does, in fact, reach a stable orbit.

In a social media world, this means launching a movement, not a product. In this presentation, the folks from We Are Social show how they went about launching Marmite XO. What can you learn from this approach?

Compare and contrast this with KD Paine’s new product launch checklist. What are the overlaps? What would you do differently?

The Marmarati – We Are Social's launch campaign for Marmite XO

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