We often forget, when we are launching a product, that we don’t just want sales. Sure, they are great. But for a launch to be successful, it means not just getting your product or service “out there” – you’ve got to keep it out there. You’ve got to ensure that it has fuel enough to sustain it until it does, in fact, reach a stable orbit.
In a social media world, this means launching a movement, not a product. In this presentation, the folks from We Are Social show how they went about launching Marmite XO. What can you learn from this approach?