If social media is about levelling the playing field between businesses and consumers, then you would think that the largest businesses – the Fortune 100 – would be steering well clear. However, this infographic from Flowtown, based on a recent Burson-Martseller report shows that social media uptake and engagement is well and truly on the agenda of the world’s largest corporations.
Having said that, the uptake figures are quite low. These companies would obviously have more employees than they have subscribers to their YouTube channels. So perhaps there is some work to do around employee engagement/activation. It is good to see, however, that a certain level of experimentation is taking place.
How does these figures tally with your own experience? How engaged is your company with social media? Are you better/worse than the Fortune 100?