There is always a long list of things that I want to read. Sometimes they are new, sometimes they are old friends that I need to reacquaint myself with – and sometimes they are unknown frontiers – random arrivals that I hope will tempt me into their brave new worlds.
While I constantly read, I am frightfully bad at actually writing proper reviews. Not that I am not interested – it’s just that reviews often get pushed down my list of publishing priorities, and by the time I get around to reviewing a book, it’s past its launch period. This year I am going to try to be a little more consistent with book reviews – sharing what I am reading AS I am reading it, as well as later reviews and impressions.
Over the last month or so – with the benefit of a little time off – I have indulged in some great reading. I have revisited:
- Herd by the fabulous Mark Earls – a must for any serious marketer seeking to understand the patterns in consumer behaviour
- The Brand Innovation Manifesto – John Grant’s excellent, practical guide to out-thinking yourself and your competitors in the world of marketing
- The Rocks – Grace Karskens’ detailed analysis of Sydney’s earliest white settlement
- Open Wallets – Stephen Saunders’ great unveiling of the secrets to retail sales success
New arrivals on the bedside table include:
- Death of a River Guide – Richard Flanagan always reminds me that we do have great Australian writers
- Stillwater Creek by Alison Booth – new book, new author and plenty to chew on
- Wanting – Another great Richard Flanagan novel set in colonial Tasmania – documenting our simultaneous capacity for love and inhumanity
- Celebrity Leverage – Jordan McAuley’s insider’s view on celebrity endorsement
- The Buyersphere Project by Gord Hotchkiss – a deep dive into the ecosystem of B2B marketing
But what about you – what did you read this holidays? What do you PLAN to read over the coming months?